She Doesn’t Need Inspiration.
She Needs Access.
Opening doors for Canadian women seeking careers in motorsport.
with fiduciary oversight by:
OR
What This Initiative Is
A structured national pathway to professional roles in motorsport.
The Anne Roy Motorsport Equity Initiative is a national workforce development model with fiduciary oversight provided by the Canadian Motorsport Hall of Fame.
- Increase the representation of Canadian women in motorsport careers.
- Provide real, funded access to professional race environments.
- Connect emerging talent with industry mentors and decision-makers.
- Turn early exposure into credible, industry-recognized experience.
Who is Anne Roy?
Anne Roy is one of the most respected and connected leaders in Canadian motorsport. Over more than three decades, she has worked at every level of the sport, from media to executive leadership, building a rare and comprehensive understanding of how motorsport operates behind the scenes. As the first woman to lead an IndyCar event in Canada and a 2020 Canadian Motorsport Hall of Fame inductee, she has earned the trust of teams, promoters, series officials, and drivers across Canada and internationally.
Her career includes senior communications leadership in Formula Atlantic, General Manager of the Edmonton IndyCar race, and Communications Director for Lotus’s IndyCar program. She has advised and coached some of Canada’s top drivers competing on the world stage, guiding them through complex sponsor, media, and operational environments. Few professionals combine broadcast credibility, executive management experience, and deep operational knowledge at this level.
Equally important is the strength of Anne’s national and international network. After decades in paddocks, race control, team offices, and promoter boardrooms, she has built enduring relationships across the ecosystem, including engineers, race officials, series directors, media leaders, and event operators. That access is active and trusted, and it enables structured placements and meaningful industry engagement.
The Anne Roy Motorsport Equity Initiative is built on that foundation. It is a practical pathway designed and led by someone who understands how the sport functions and how professionals enter and advance within it. Anne’s experience, credibility, and global reach uniquely position her to open doors, set standards, and deliver measurable opportunity for the next generation.
THE FOUR-STAGE PATHWAY
1. Discover
Open-access Discover Days introduce young women to the full motorsport ecosystem beyond the driver’s seat.
2. Develop
Expert- and mentor-led learning, delivered online, at track, and off-site, spans the roles that power motorsport.
3. Place
Competitive, funded placements put participants into real race operations with clear role expectations.
4. Lead
Alumni become ambassadors, mentors and future leaders who help define the next phase of the initiative.
Placements are delivered only when sponsor funding and host commitments are secured.
Career Pathways
The Initiative focuses on real roles across the motorsport ecosystem, not just the spotlight. Not all pathways will be active at once and will expand as host partners and funding allow.
non-exhaustive list
Team-Based Roles
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Engineering & Technical
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Mechanics & Car Preparation
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Performance & Data Analytics
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Team Communications & PR
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Commercial & Sponsorship Support
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Team Operations & Logistics
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Team & Event Hospitality
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and more
Competition & Sporting Roles
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Race Control
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Timing & Scoring
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Sporting & Officiating
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Technical Inspection & Compliance
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Safety & Medical
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Series Operations
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Competition Management
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Technical & Sporting Regulations
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Competitor Relations
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and more
Event-based Roles
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Event Operations
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Government Relations & Permitting
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Commercial & Sponsorship
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Event Marketing & Promotion
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Event Media & Communications
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Vendor & Partner Coordination
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Accreditation & Credentialing
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Ticketing & Fan Experience
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Event Safety & Medical
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Risk Management
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Hospitality & Guest Services
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Volunteer Recruitment & Management
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and more
Media, Comms & Commercial Roles
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Broadcast Production
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Commentary & Reporting
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Content Creation
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Photography & Video
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Digital & Platform Management
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Commercial Partnerships
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Athlete Representation
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and more
Heading 5
2026 Pilot Year
A focused founding year to prove the model and set the standard for national scale.
3 – 4
Discover Days
4 – 6
Develop Events
2 - 3
Host Partners
2 – 3
Paid Placements
3 – 5
Mentors
Track/race visits introducing participants to the working environments behind a race weekend.
In-person and online expert- and mentor-led learning sessions, and behind-the-scenes access.
Race organizations and partners hosting structured access and supervised placements.
Short-term, supervised placements during race weekends with defined responsibilities.
Experienced professionals supporting and mentoring the first cohort.
Targets scale based on sponsor funding, host capacity and demonstrated impact.
- Provide a defined role scope, schedule and supervisor.
- Ensure a safe, professional working environment and clear conduct standards.
- Integrate the participant into real operations at race events or related activities.
- Participate in pre- and post-placement check-ins with the initiative team.
- Supply feedback on participant performance and placement design.
Hosts commit to providing structured, professional experience—not informal shadowing.
Host a Placement
Short-term, supervised placements during race weekends with defined responsibilities.
Governance & Accountability
CMHF fiduciary responsibilities
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Approves budgets and major financial commitments.
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Provides fiduciary oversight and financial stewardship.
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Ensures appropriate financial controls and compliance with CMHF policies.
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Issues donor tax receipts and maintains financial accountability.
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Ensures compliance with Canada Revenue Agency requirements and charitable governance standards.
Initiative delivery responsibilities
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Designs and delivers the structured access pathway and participant placements.
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Manages strategic relationships with host organizations, mentors and participants.
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Develops and curates programming for the Discover and Develop stages.
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Monitors outcomes and documents long-term program impact.
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Prepares program updates and impact reporting for sponsors and donors.
2026 Fundraising
Founding Partner
Enables multiple placements and national pilot delivery. Recognized prominently across initiative communications.
2026 funding underwrites Discover Days, Develop programming, paid placements and core delivery capacity. No placements are delivered without confirmed sponsorship and host commitments.
Donations are tax deductible
OR
Program Partner
Supports Discover and Develop programming, including mentor-led sessions and access days.
Placement Partner
Directly funds one or more paid placements with a host organization.
Community Contributor
Aggregated support that helps expand access and stabilize program delivery.
2025 Activities
Access to the Ontario Honda Dealers Indy Toronto paddock, with behind-the-scenes exposure to race operations and conversations with teams and industry professionals.
Ontario Honda Dealers Indy Toronto
F1 Academy - Grand Prix du Canada
F1 Academy paddock access with women from engineering programs in Montréal and other regions, along with young karters, meeting drivers, engineers, and industry professionals.
F1 Academy - Grand Prix du Canada
F1 Academy paddock access with women from engineering programs in Montréal and other regions, along with young karters, meeting drivers, engineers, and industry professionals.
Ontario Honda Dealers Indy Toronto
Access to the Ontario Honda Dealers Indy Toronto paddock, with behind-the-scenes exposure to race operations and conversations with teams, engineers and industry professionals.
NASCAR Canada - GP3R
Behind-the-scene access at the Grand Prix de Trois-Rivières, including a welcome from NASCAR Canada leadership and meetings with series officials, drivers, and teams.
Mentored ASAP Racing
Mentored ASAP Racing team, a group of high school girls as they prepared to represent Canada at the STEM Racing World Finals in Singapore.
Behind-the-scenes access at the Grand Prix de Trois-Rivières, including a welcome from NASCAR Canada leadership and meetings with series officials, drivers, and teams.
NASCAR Canada - GP3R
Mentored ASAP Racing
Mentored the ASAP Racing team, a group of high school girls, as they prepared to represent Canada at the STEM Racing World Finals in Singapore. Supported their development in teamwork, communication, and professional race-environment readiness.